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72% of users have bought a product they discovered on Instagram. Add together that to Instagram'south 1 billion agile users (more double the number of active users on Twitter) and 75% of its users who are ready to accept action.

With all of these opportunities to connect with prospective customers, gain new followers, build a strong brand authorisation and reputation, promote your products and services, and rail customer satisfaction in existent time, information technology simply gets better when Instagram promotions are thrown into the mix.

There is 1 challenge, however: Getting your Instagram promotion to exist approved.

And yous want to believe us when nosotros say this is a claiming because, for one, Instagram has not come up out to accost this issue—thereby leaving room for speculative information which, honestly, tin be misleading and frustrating.

So we thought y'all volition be interested in knowing what a promotion on Instagram mean, the cost of running an Instagram promotion, how to pay for a promotion, how long it takes to get your ads approved, why your ads are being disapproved, and the next steps to take when your ads are not canonical.

Why your Instagram promotion was not canonical

In that location are a number of reasons that may have caused your Instagram promotion to be disapproved. Tobacco, drugs, drug-related products, dangerous supplements, weapons, ammunition, and explosives are some of the products Facebook listed nether Prohibited Content on their Advertizement Policies page.

But why Facebook when we're talking about Instagram ad? Well, Instagram is at present Facebook's property. This means yous can cross-annunciate from the 2 platforms and must adhere to a fix of ad guidelines to successfully advertise on either.

If your advert was disapproved for no reason or for all the reasons in the world, you might want to spend time on Instagram's Terms of Apply page. Reason for the disapproval might leap correct at you.

It's worth mentioning that the likes of Google, Twitter, and even Reddit all offering paid advertizing and their ads become through approving. They disapprove ads as well, so it's condom to say Instagram is not acting in isolation.

3 ways to get your Instagram promotion approved

Was your advertising not approved? Here are three methods to get your Instagram promotion approved:

1. File an appeal.
2. Gear up and resubmit your ad.
3. Bin the ad and create a new i.

Below are details of how each of these methods works with actionable points.

Method 1: Filing an appeal for a rejected Instagram advertizing

By filing an appeal, you are essentially telling Facebook you retrieve their automated ad review procedure had judged you wrongly and therefore desire your ad to be manually reviewed.  Only exist sure y'all haven't violated whatever Facebook advertising policies equally at that place is no second take a chance for appeal.

If your appeal gets approved, your ads will showtime running immediately and you will exist charged appropriately. If otherwise, then you want to try the other two options listed in this section.

To file an appeal for your rejected Instagram ads:

• Follow this link to fill the 'appeal a disapproved advertising' course. You will be asked a few questions regarding your ad. Respond and submit. And since your submission will be manually processed, the waiting time will vary from several hours to a twenty-four hour period—depending on the nature of the suspected consequence and the amount of investigation required.

Method 2: Fixing and resubmitting rejected Instagram ads

Your decision to prepare and resubmit your rejected ads shows your total understanding of Instagram rules and customs standard and your commitment to the content of your ads. Luckily, this option allows multiple resubmission, which gives room for some serious testing.

In trying to set your rejected ads, you certainly want to test one variable at a fourth dimension.

• Alter the landing page URL to some other URL, preferably your homepage. Not recommended simply it is i pace toward identifying problems with your landing page. Assuming all other elements of your ad are retained and your ad gets accepted, you lot know there's something wrong with your landing page and can act accordingly.
  
• Brand incremental changes to your ad text or change it all at in one case and see if the text was the problem. If the landing page and the image are the same and by changing the text your ad was approved, you lot know some element of that text was triggering a rejection. This also applies to changing the paradigm without changing the text.
  
• Check your targeting options and be sure you aren't targeting an audience that has been flagged in both of Instagram's ad rules and Facebook'south advertizement policies.
  
• Also, check your payment options and ensure all information are correct.

Method three: Creating and submitting new Instagram ads

With more than than three manual advertising disapprovals, you volition want to review your arroyo.

• Re-read (this time more than carefully) Facebook's advertizing guidelines and Instagram's rules and community standard.
  
• Come upwards with a new content and landing page.
  
• Alter the URL of your existing landing page.
  
• Ensure total compliance with the ad guidelines.
  
• Submit your advertizing(s) and look for blessing.

Bonus nuggets

• Review your advert for compliance with Instagram'due south Music Guidelines, Platform Policy, Customs Payment Terms, and Community Guidelines. (If you lot don't have time to cheque those links individually, Instagram has summarised those pieces of data in their Terms of Apply. Get over and check information technology out.)
  
• Once yous are sure your ads complied with Instagram ad guidelines, proceed to submit your ads for approval and don't forget to rails operation using Instagram in-built insights and analytics once your ad is approved.

Frequently-asked questions about Instagram promotions

• What does a promotion on Instagram mean?

Promotion on Instagram is a partnership betwixt Instagram and you lot the advertiser (an Instagram user who has switched to Instagram Business account) where you pay Instagram to allow you turn your photos, videos, carousel, stories, or collections into ads. The platform will then brandish the ads in strategic places within the app for increased reach, visibility, and engagement.

Through this partnership and depending on goals/objectives you set, y'all can await to bulldoze targeted traffic, aggrandize your client base, upsurge app installs or video views, generate leads, or promote your brand while selling your products and/or services. The effectiveness of your ads as well depends on your promotion budget, ad types (photo, video, drove, Stories, or carousel), and the length of time yous have chosen to run the promotion.

Pro-Tip: There are ten Instagram advertising objectives as stated past Facebook.

• How much does it cost to promote on Instagram?

According to ThriveHive, the average CPM (cost per thousand impressions) for an IG promotion is $6.70. They projected that the cost will likely become down equally more companies utilize the platform...and it looks like they were spot-on with their February 2017 prediction.

As of October 2018, both Wordstream and Influencer Marketing Hub confirm that y'all could be paying just above $5 CPM on Instagram, and that'due south for highly targeted ads. The latter added that you can expect to pay annihilation between $0.2 and $2 per click.

• How do I pay for promotions from the Instagram app?

Simply link your Instagram account to your Facebook ad account. From within your Facebook ad account, yous can use the payment method from that account to pay for your Instagram promotions. If, however, you don't have a Facebook ad account, y'all'd be required to create one and so create a promotion. Yous must add a payment method (credit and debit cards, PayPal, Facebook Gift Cards, Boleto, etc.) to submit your promotion for approval.

• How long does Instagram take to approve a promotion?

Updates on approval for your Instagram promotion typically come up in in a few hours or a whole day. Simply, it can also take a petty more fourth dimension.

• Why opt for Instagram ads?

Equally you know, Instagram is one of the largest social networks today cheers to its massive i+ billion active users (38% of which are checking Instagram multiple times a day and liking up to iv.2 billion posts). Not only that, eighty% of users follow at least one business account—driving interaction rate up 2.2% in comparison with Facebook'due south 0.2%. Amid others, these are pointers that testify why brands are putting a ton of efforts into running Instagram ads.

Conclusion

Regardless of your niche or industry, Instagram offers a highly-engaged audition for your brand, business, or bureau to speak to. Instagram promotions can further aid you to target age, gender, and location; reach customers or clients that are likely interested in your products and/or services; and meet your business goals.

Only when your ad gets disapproved, you lot tin can file an appeal, fix and resubmit your ad, or bin the advertising and create a new one. Hopefully, you'll detect i of these techniques helpful in getting your rejected or future ads approved. Cheers!

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Source: https://stormlikes.com/blog/3-steps-to-take-when-your-instagram-promotion-or-ads-wasn-t-approved

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